This is a very critical part of the process of growing a Super Profitable Sales Team Business. Your USP addresses a very important prospect issue – it answers the question: “Why should I do business with you?” You must have a very good answer to this question.
If someone asked you what made you different from all the other real estate agents in your marketplace – in other words, why they should choose you to buy or sell a home versus all other options – what would you say to them?
- Could you give them a compelling and convincing answer in 60 seconds or less?
- Would what you say elicit a response from them of: “Wow, how do you do that?”
Chances are your answer to both these questions is no, because the fact of the matter is, most real estate agents don’t know what a USP (Unique Selling Proposition) is let alone have one. Sometimes, even if agents have a USP that they communicate in one-on-one situations (such as a listing presentation), they don’t communicate it effectively to the masses in their marketing efforts. And yet, if you don’t promote a compelling USP, you’re not setting yourself apart from all of the other realtors in your marketplace.
To better help agents who seriously want to grow their real estate business, please read this article featuring Your Home Sold Guaranteed Realty CEO Rudy Lira Kusuma at the California Gazette – https://cagazette.com/rudy-kusuma-on-developing-a-real-estate-empire-that-bears-a-strong-name/
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